Our work

How we work, shown in practice.

These are concept projects — illustrative scenarios, not real clients. They show how we scope, build, and measure. As real engagements ship, they will take this page over.

Northwind Freight
Logistics · Concept project

Rebuilt the ops dashboard trucking teams run their day on.

Six-week rebuild of a 400-screen internal tool, cutting daily dispatch time from 23 min to 4 min.

-83%Daily dispatch time
-62%Support tickets
+41Driver NPS
Custom web apps / AI integrations
Luma Sleep
DTC / E-commerce · Concept project

Headless storefront that cut page weight by 71%.

Migrated from a bloated Shopify theme to a headless storefront with Shopify as the commerce engine.

0.9sLCP
+28%Add-to-cart rate
+19%Revenue / session
Marketing websites / Platform migrations
Pinecrest Health
Healthcare · Concept project

A clinician-facing LLM assistant that reduced charting by 40%.

Built a clinical scribe designed for healthcare privacy requirements, integrated with their EMR via HL7.

-40%Charting time
-2.1h/dayAfter-hours work
4.7/5Clinician satisfaction
AI integrations / Custom web apps
Fieldnotes
SaaS · Concept project

Shipped a public API and docs site in four weeks.

Designed and built the API, docs, and developer portal in four weeks flat.

28 daysTime to launch
3,400Dev sign-ups (first 90 days)
99.98%API uptime
Custom web apps
Meridian Studio
Architecture · Concept project

Rebranded marketing site + client portal.

Complete refresh: new brand system, Astro-based marketing site, and an authenticated portal for clients.

+54%Time on page
x3.1Inbound qualified leads
100Lighthouse score
Marketing websites / Custom web apps / Ads management
Atlas Retail Group
Retail / E-commerce · Concept project

Google and Meta ads that cut customer acquisition cost by 37%.

Managed $45K/month across Google and Meta for a multi-location retailer. Rebuilt tracking, restructured campaigns, and cut CPA in 90 days.

-37%Customer acquisition cost
4.2xROAS
+$89KMonthly revenue from ads
Ads management

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